Ayra Starr - Rush (Live) | Vevo DSCVR Artists to Watch 2023

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Ayra Starr - Rush - Live Performance | Vevo DSCVR Artists To Watch 2023

As if manifested by her twinkling surname, Ayra Starr seems destined for the spotlight. Growing up between Lagos and Cotonou, Benin (which are separated by country borders but only 125kms apart), young Ayra feasted on a musical diet of Rihanna, Shakira, gospel, and the first wave of Afrobeats. “I come from a very musical household. My uncle was very musical, my grandad played guitar, my mum used to do reggae when she was younger,” recalls the now 20-year-old, whose creative team mirrors another Artist To Watch alum: Billie Eilish. Like the “bad guy” singer, Starr’s brother is her writing and production partner, and her mother is her biggest champion. Both young women also share a penchant for being unfiltered. “F**k society/F**k you wannabes/F**k your hypocrisy,” Starr jabs on “Ase,” from her debut album ‘19 & Dangerous.’ It was released last August on Mavin Records, which has been home to Rema and Tiwa Savage. As the story goes, in 2019 Mavin head honcho Don Jazzy was in her DM’s an hour after she posted a song tribute to her late father. Pitchfork, Rolling Stone, and NME have also fallen for her intoxicating blend of Afrosoul, R&B and West African pop. High fives were likely passed around when the Nigerian songbird’s fem-empowered “Rush” surpassed 20 million views less than a month after its release this fall; she directed it. That incisive voice of hers was right upfront during her ATW performance of the track, which is yet another addition to her bulging trophy case. What else is there to say: Ayra’s a star.

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Vevo Executive Producer: Nick Calafato

Vevo Producer: Yomi Ogunsola

Vevo Music & Talent: Jodeci Rampasard

Vevo Design Lead: Charlee Twigg

Vevo Senior Editor Helena Duque

Vevo Post-Production Coordinator: Scott Robson

Director: Jim Wilmot

Director of Photography: Ben Coughlan

Steadicam Operator: Beau Pritchard-James

1st AD: Kimane Erskine

1st AC / Focus Puller: Jim Mclean

2nd AC / Loader: Esther Edusi

Gaffer: Yeh Htoo Love

Light Operator: Ben Houghton

Stills: Aron Klein

Production Designer: Tyler Jensen

Sound Engineer: Alex Archer

Sound Assist: Matt Facey

Sound Mix/Master: Alex Archer

Runner: Dominic Foster

Runner: Poppy Christie

Band: Joseph

Band: Rich

Band: Olatunji

Artist Team

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Hairstylist: Tania

MUA: Hilar

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