How To Do Market Research (Market Research 101)

This content is helpful, informative and educational

Love it

Excellent content.

Here's how u articulate ur findings after conducting market research
.

1. Say it out loud. If you stumble, rewrite.


2. Cut every word that does not move meaning.


3. Swap fancy words for simple ones.


4. Ask a 12 year old to read it. If they get it, you nailed it.


5. Post. Watch the reactions. Adjust.



Clarity is not an art. It is editing with courage.

Timestamps (Powered by Merlin AI)
00:03 - Market research is essential for business success
01:34 - There is a better way to conduct market research.
03:01 - Understanding who your target market is crucial for successful market research.
04:22 - Understanding the values, attitudes, beliefs, wants, dreams, goals, fears, frustrations, and problems of your ideal customers is crucial for market research.
05:42 - Uncover what people say they want by analyzing their search queries.
07:01 - Use Google ads Keyword Planner to gather keyword ideas and search volume for market research.
08:22 - Perform market research on Amazon and competitors' ads on Facebook
09:41 - Perform competitive analysis on Facebook and Instagram ads of your competitors.

Business, marketing, SEO, analysis, stocks, bonds, product, founder!!

Yes!!

Woow, this is a great value ❤

Thank you

Hey Adam,

Amazing video. Very insightful. I was just wondering, at the stage where you used amazon to gain insights into peoples actual buying decisions, how would this be done for a service based business? For example, a fitness coach. He's done his keyword research, now how will he know what people are actually buying in terms of coaching programs and PT sessions?

good

Clear and straight forward

looking forward for step-by-step course

Super clear steps — I feel way more prepared to test my idea now

This video is really helpful

Thanks thankss

Can you please drop your skincare routine as well :D

🐙 Want my FREE step-by-step course?Just tap ‘LIKE’ 👍 and drop a quick comment below and I’ll send it your way. No catch, just pure value.
(And if you know someone who needs this, feel free to share it. They’ll think you’re a genius 😎)

I like Adam. Why do all these comments sound like bots? 🤔

wow, market research can be a beast! back when i was switching careers from software engineering, i tried tackling consulting case studies solo, and lets just say... not fun! then i met The Thinksters. they showed me how to think creatively and gave me the structure i was missing. received some amazing offers including bain! not sure if they still offer free sessions though.

Thank you for creating the video - likes Unequivocally !!!!

It was very instructive

It was very informative

How does the search engine on amazon technique work for the service industry, say like for a barber 🤔

bro stop talking like a cartoon.

can you access keywords planner without creating an ads? I can't seem to use the tool

This guy-
Better off using Ai than wasting time with these videos. Too much unnecessary talk

This was such a clear and concise introduction to market research!

I came for the Jingle!

Excellent video

Yapper

it's useful for me 👍

You're a life saver 🎉

I can agree with focus groups being ineffective, especially because of the moderator bias.
But I disagree with the idea that surveys aren't that effective, I would argue they are - once you take care of probable biases. That's why knowing what you are doing and having some education concerning the tool you are going to use is important. Asking people what, why, how, where they buy stuff, is useful - and this can be done by surveys. Also to get some psychographic and lifestyle data to segment the market into target groups, a survey can be very useful for this.
Of course, the best way to do market research is to actually combine methods, tools and data. For example, performing a survey and performing a research into real buying behavior in the way you explain using Google, can be a more effective, nuanced way of doing market research.

A survey - if not performed correctly - may have the problem of having leading questions. A research concerning real buying behavior using Google may have the problem that it assumes behavior will not change, it assumes that the customers on the internet are like your (potential) customers, and often forgets the underlying psychology, thoughts, emotions, attitudes, reasons concerning buying behavior. How to fix these shortcomings with checking real buying behavior using Google/Facebook/Amazon/the Internet... ? Well, a survey could help there.

I am not saying a survey is necessary or the best thing out there. A survey is indeed not the holy grail, it has it biases, it can deliver old data, it doesn't tell you everything. Yes, "saying =/= doing". All I'm saying is that surveys aren't bad or useless. In short, I would argue, that if possible, using a combination of methods, and especially also checking real buying behavior, is the most optimal way to do market research. And that performing a survey could come in handy.

You aren’t telling use where you’re getting the data from to do the market research?! Which is critical in this

Super video, thanks

I can't seem to find the keyword planner... every time go to make an account, it wants me to create an ad and I don't see an option for doing keyword research.