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Andrew Southworth

Andrew Southworth

91,000 subscribers

👁 29,292 views

How We Got 100k Monthly Listeners in 2 Weeks

Video Overview & Insights

In this video I show a Meta ad campaign I ran that got this artist 100k monthly listeners in about 2 weeks.

🏆 Hire us to run your ads: https://geni.us/AdAgency
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— @AndrewSouthworth

🏆 Hire us to run your ads: https://geni.us/AdAgency

🚀 Spotify Growth Machine Course: https://geni.us/SpotifyGrowthMachine

we only have $20 ...

— @KIYOZUMIPRIMES

🌍 Best website / store / funnels for music artists: https://geni.us/MusicFunnels (get your 14-day FREE trial!)

👥 Fan Growth Machine: https://geni.us/FanGrowthMachine

It is a huge amount of money 😂

— @SickAzzTonez

🎬 YouTube Growth Machine: https://geni.us/YouTubeGrowthMachine

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Teamwork guys!!!

— @BlazeCipher2

📰Join the FREE Music Marketing Monday newsletter here: https://geni.us/GSNewsletter

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Great case study video!, every time , i re-watch it , i learned something more

— @RAPSTAR7LLC

🎤 Modern Music Marketing Podcast: https://geni.us/MMMPodcast

►► Get 15% off Melodist music distribution with code ANDREW15 here: https://geni.us/Melodist

Is it worth doing on an album i released two years ago or only on new music?

— @topolo19

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How much would cost to help with your knowledge?

— @2007ronen

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But did it really "blow up?" You said yourself that essentially no one added it to their own playlists. The numbers might feel good, but how many of these people are actually converting to fans?

— @theraven1232

Get more from me:

TikTok: https://www.tiktok.com/@andrew.southworth

So I have to go bankrupt in the process of paying somebody else just to get my music heard? What's the guarantee that those are even real humans versus bots and cheap low quality clicks that meta is known for?

This sounds like a pay to play scam to be quite honest. Everybody else is profiting on the artist's labor while they get nothing.

— @AncestralSocialCritique

IG: https://www.instagram.com/andrew.southworth

FB: https://www.facebook.com/generastudios

Michael maybe

— @HolmesDenzell

Twitter: https://twitter.com/southwortha

Website: https://generastudios.com/

Hi Andrew,

Thanks a lot for the video's I have one question, what was your budget on this?

I am currently running ads using your other video, the one about ads in 2026, and if I look at my most optimistic results, my estimate is that your budget was around $14.000. Since my budget is around $250 per release, the best I can hope for is 3-5k monthly listeners. Am I getting this right? Or am I missing something?

thanks in advance for indulging!

— @Zoskar007

Blog: https://musicgrowthmachine.com/

Contact Me: andrew@generastudios.com

Love to see the results now since from this video being uploaded. let me know if you did a video already andrew

— @babybennettmusic

#MusicMarketing #MusicPromotion #SpotifyMarketing #SpotifyPromotion #MusicGrowthMachine

PS: Some of the links in this description are affiliate links I may receive a kickback from! I only recommend products I would happily share with my friends and family.

its basicaly pay to play game. All known big artist untill they pop off, first invests a lot into discovery... Many dont even make in first years of discovery untill they pay off all the adds, labels etc... So if you want to be discovered, you have 2 options.
1. you pay.
2. you online 24/7 manualy picking people ears...
and you can preted a way around, but there isnt one.

i went the hard way, volume and picking people, its free, but time consuming. but hey, 100k streams might not pay off this month, but eventualy..

— @EckaTheOne

More User Perspectives

@

loool I can tell you how I got 50 streams per month with a super Rock Song ads campaign on Hyppedit.

@netzexperte1488
@

Hey Andrew how well is this EP doing in discovery mode now? Thanks in advance.

@kingmoreorless2810
@

I would love it if you’d run a campaign for my new Ep Feb 20th im releasing.

@twizzyho
@

can you do this to previously released old songs

@ag7iaf55yw
@

What a fruit loop of an artist turning down even more exposure

@Agent008-h8s
@

Awesome vid bub!👍

@GigaCrafty
@

First time back in a minute. Really insightful vid here! My new album is finished! Decided to release the album first, then follow with singles. Excited to follow more of what you've suggested and try to get the budget up to a point to hit you up for help. Many thanks for creating this totally useful content.

@PaulPierceProject-rq7oc
@

Thank you so much bro, using your help I’ve been able to get my CPC down the $2.36 🙏🏻

@dylandean326
@

Please do an update on this video Andrew🙏🏻

@ArmandoVL809
@

All Active Users are only about Paid Media? Not sure... I've some steams of this source without ads

@javittttt93
@

Another great breakdown. Please keep doing these. With the ever changing nature of Meta Ads and Spotify, these videos never get old and I always learn something useful from them.

@TheMedievalBard
@

Would you say its worth making a facebook page for the band? I am paid ad guy so that's fine get all the ad stuff I just currently only use tiktok and was sort of cautious to spread my myself onto two social networks, I do prefer Meta as an ad platform. The question is are you just running the ad's without a FB Page / Insta and optimizing towards spotify streams? i see FM_Clicks

@MainAccountJSev
@

Can I please get you on a call? I would love to pick your brain about my music channel Rebel Rhythms here in Youtube and on Spotify. I'm thinking about an add campagn, yet don't know how to start. I have just visited your website, but its all plans and ways to do it, but I want specific advice first.

@RebelRhythmsNWO
@

Give us a video on dynamic creative!
We're waiting 🔥💜

@ItsKahu1
@

Damn! I would love to know how much was spent per day during the first 2 weeks.

@richm5087
@

What the budget for this? Asking for Hip- Hop Artist!

@SocietyAvenueFilms
@

Great, thank you. I feel better after dealing with the crooks from Spotify. Please, cancel Spotify, they steal from independent artists.

@halloweenhopes2063
@

Would be cool if you show the winning creatives for these amazing campaigns!

@ynghendricks8168
@

Will definitely be contacting you

@NateTheNoble
@

Can you start showing the creative on winning campaigns? Could you start linking their music as well so we can dive deeper into their style of music?

@bobbyblueflame
@

This is all rosy but after we ran Meta ads and got on Legit playlists Spotify Squashed our monthly listeners from 5,000 to 230 right off the bat. They say due to “Artificial Streams” of which they are 100% WRONG. We protested and showed them exactly how our first viewer were gained and their response was even META ads are considered “artificial” because they look for spikes and then if there’s not enough engagement you get SLAPPED. BEWARE people. We are scratching our head at how tf we’re supposed to promote our music when we can’t even run meta ads. Totally ridiculous.

@927tripp
@

How to do this without Spotify because it's the devil's work for musicians ?

@Andyrescuehound
@

My first release of 2026 is currently at 6K streams in 9 days with zero paid promo or playlisting 📈

@ClydeCyrus
@

I don’t have a website and only selected Spotify as the website, so supposedly anyone who clicks the link will end up there. I chose Traffic and a 23-second video — I’m an amateur, as you can probably tell. Is there anyone who can say whether these numbers look promising? If so, I could invest more than €20 per day. €20.00 Daily average-7-day click or 1-day view 28 Landing Page Views, Reach 811 - Impression 837, €0.12 Per Landing Page View, spent €3.26. I appreciate any feedback.

@jon1486-q5m
@

Thanks for the video, do you know if some songs in the EP get the 40 Popular index under the 28 days timeframe ?

@ahokokokok
@

When would you stop the ads?

@floretfauna
@

Help me run ad please 😂

@Moneythedon
@

so your preference is to push a single song instead of a playlist that includes that song as the top song? I recently put out an 11 song album and I have put all the songs in a paylist and I want to run ads and I will run ads promoting one song from the album that sits at the top of the playlist. My thinking is to push people to a playlist with my song as the top song vs just pushing people to that one individual song

@smileynoreally
@

Always learning from you, thanks for sharing man!

@johnnynastyboots
@

Well... it's easy to get thousands of streams if I spend thousands on ads 🥲

@cosmic000bliss
@

Please help me ! I don't speak English but i need help with that! Please please

@anmafoify
@

Hey Andrew, your videos have been really helpful. Something I can’t find is what amount of people actually end up saving a song from an ad. Using your advice I’ve been running a campaign that has about 1000 clicks and has gotten a fair amount of radio play, but only has about 600 saves. In your experience should more people who click the ad be saving it? I assume it’s lower than 600 itself because I hope some people from the algorithm are liking it too, just curious what others have seen and if I might be missing something.

@mark86dni567
@

@andrewsouthworth if I made 1 genre of music for 8 years and it got to about 100k monthly listeners at my peak, and 6K followers, can I pivot to an adjacent genre of music and find the same amount of growth and success? Or is the algorithm too confused and fixed meaning I am better starting a new alias?

I’m not seriously considering starting another alias because I have built this project consistently over about 10 years, but it seems like my listeners are less engaged now and I wonder if that’s because of the genre switch.

Context: I made chill beats and funky beats for many years, got playlisted on editorial. Now I make funky house and funky disco and seemingly get less streams

@dogwithvpn
@

Why do Google Ads conversions stop as soon as I pause my ads? Don't new subscribers share their new favorite artist with friends? Why are there never any organic conversions after I pause Google Ads? Why can't I get new subscribers from just word of mouth?

@FReQueNCieS_FRoM_BeYoND
@

Your links dont always work andrew, when you point mid video, twice ive been interested but it doesn’t work

@TheBlackRoseSyndicate666
@

Andrew, any thoughts on using URLGenius or similar deep link apps to improve listen rates on landing pages? IG/FB using their own browsers and trying to open songs within them is a huge issue.

@captainheh5826
@

Appreciate it 🙌🏽

@bocemarty