How We Got 300k Monthly Listeners in 3 Months

I need do this!

So how much did you spent on the campaign? 7-8K?

Why does Jend’s method work with spending so much on first few days?

Thank you your tips . I would like you to make a video to show us how to survive against AI . And maybe talk about how to monetize our music … your opinion about all theses changes would be very useful…🙏

I have very similar stats to this artists in terms of active STL, algo STL (mine is actually slightly higher at least at the time of the first video), save and playlist rates, etc. I even started my music project at a similar time. I've triggered the algorithm consistently and get good radio engagement but my active streams as a percentage of total streams is more like 67% vs. this artist at 46%. They're obviously getting a much bigger algo push. I'm curious if you think it has anything to do with the EP release strategy (5 songs all at once) vs. I've been releasing one song a month. My listener base is also ~68k monthly vs. their 300k. I'm gaining steadily so I'm not complaining but I'm beginning to think EPs might be a better release strategy and more economical from a marketing budget standpoint.

Who made the creatives for the campaign? Was it your agency or the artist/label or both? How many creatives did you use?

Curious how many Instagram followers they gained

At what point does it become a good idea to turn off ads once the algorithm has been triggered? For example if my song is now at 70% algorithmic plays per day do just stop the ads and move the budget to a new release?

Hey man! Im independent artist from Brasil and your videos were very helpful to me. I always wonder what price you consider “ok” for a campaign to be successful in Brazilian money

That’s awesome!! Quick question, what do you think about duplicating an ad set as opposed to increasing to budget?

Is it just me or Meta doesn't let you upload multiple ad videos on the same campaign anymore? I see they introduced a 'carousel' option but it isn't the same (nor does it make any sense)

Great Video ! I like the concept of 2 ads sets, and the point of view of doing it globally when thinking of streaming.

The artists that won't let you show them has to be the stupidest people ever. Imagine turning down free promotion smh

Hi, Andrew! Great content, as always!! I have a question: we are a small rock band from Austria, Europe and for one of our singles we tried and build a meta campaign just like you did in your meta campaign explaining video. we had good visuals, a solid song, a bit of a momentum but we quickly realized that the parameters you show in your videos just don't apply to the european market that well. our conversion rate was horrible for example. I assume it has something to do with the size of target audiences, because those are very different in europe from the us. do you have expierence working with (west) european bands specifically? Or could you maybe compare those two markets regarding meta ads in a video highlighting the key differences?

how much does the genre factor in?

Hey Andrew! For starters I would really like to thank you very much for your content! I have managed to grow my listeners from 0 to 32,000 in six month following your advice to the point!

1 question though that might be a video idea for you?

I'm getting GREAT Meta ad response, with CPC of 0,16-0,20. But everytime I try to increase the budget I only get increased clicks but not content clicks. The instans though here is that I have already hit all my potential listeners on a 15$ budget. But it seems strange as it massively increases clicks on the link. Are meta throwing me out to advantage+ crowd even though I've deselected it when it gets a higher budget and have no more "fans" or "look-alikes" to throw me out to?

My biggest question is this doesn’t keep fans or build a real fanbase. Soon as you stop running the ads the streams gonna drop and probably haven’t built anyone to care enough to buy tickets/merch.

So would you think it’s good to run ads to route to the Instagram page for example and let them make the choice of following and clicking the link in bio to stream?

Dude there are a million streaming companies Tidal,Apple,Deezer etc yet you constantly post these trash videos showcasing spotify as it's some leap into the new age. Spotify has lost users and subscribers, yet YOU constantly tailor videos to them . I guess 0.0001 cents makes sense for you and your campaign and personal agenda.

Yeah, I bet I'd have 300k monthly listeners if I had a monthly budget of $7800 too.

Hey Andrew,

Thanks again for the breakdown — really helpful.

Quick one: if you’ve got three songs in play —

• one with low CPC that’s already performing strongly algorithmically
• one with solid data and engagement
• and a new release showing early signs it could perform well

How would you typically spread the budget across those?

One thing I haven’t really done yet is scale spend aggressively like you do, and I suspect that’s probably limited the algorithmic lift on my side.

For context, one of the tracks is sitting around £0.12 Tier-1 CPC with really strong repeat listens.

Would love to hear how you’d approach allocation in that situation.

Also sharing your video with my musician network — loads of value in it.

Cheers,
Nick

Great video as always Andrew! Thank you for being such a fantastic source of information in this area.

Great work Andrew! It really is amazing the type of results you can get when you have truly great music, content & a legit budget. Just proof spending on ads DOES work when it lines up. We’ve even been getting some .05-.07 conversions on a couple clients recently with T1/T2 audiences.. which just really opens my eyes up to what’s possible. Hopefully one of those folks are willing to do a 5k+ spend so I can share a case study for the industry too 🔥🔥

Always fire work man. Would love to chat sometime - Ely Waves

have you ever made campaigns for instrumental hip hop / lofi music? are there any special things you can tell about this genres?

We don't deserve Andrew Southworth

Do you ever see crazy numbers like this for niche genres like extreme metal?

Discovery mode only takes 30% of the initial stream if your music is good they will save it and play it many times.

Ok you answered my question. I agree with you in that spending a lot on day one is a bit scary because there is the learning phase etc. Jend's method is all about spending a hugge amount on day 1. But it is risky like you said.

I only have 125,000 monthly listeners - but my listens per listener is high, but the unfortunate thing is that I do not have access through DIscovery Mode through my distributor. But I think you are correct that if you are over 100,000 monthlies - and you opt into Discovery Mode - you can jump up to 300,000 pretty easily. One question I have is what was the bands ad spend on day one? Was it a consistent ad spend or did it fluctuate?

I made $4,800 in streaming this month. I built a machine where when I put in 1$, I get back $1.10. This is thanks - in large part - to your videos.

Really great breakdown! Thank you for the details and for sharing.

Thanks for breaking this down for us Andrew, these numbers are insane.
I'm wondering if these numbers (CPC, streams numbers/per person) are even possible in a more niche genre (I have a progressive technical metal band).

So when running ads to a song, do you recommend running the campaign longer than a month?

Thanks for breaking it down, that’s incredible!

EPIC

Love this

when you say you never choose 65+ but it ended up being fine, is that because poor performance in a particular demo category can negatively affect performance overall? Or do you just mean that very little of the budget ended up being eaten up by 65+?