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Brandon Butch

Brandon Butch

1,430,000 subscribers

ā± šŸ‘ 54,369 views

iOS 27 - Controversial!

Video Overview & Insights

iOS 27 - New Features & Changes, iPhone Ultra Leaks, M7 Macs, OLED iPad mini & More! | #AppleWeekly

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At this point, how much more expensive do you think the iPhone 18 Pro is gonna be?

— @BrandonButch

The Apple Den Discord: https://discord.gg/appleden

šŸŽØ Wallpaper used: https://brandonbutch.com/products/lustra

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if apple is going to increase the prices for the iphones they need to make the phones worth the money because people wont buy them untill they have a good update on them!

— @K1E.C.07

Apple recently released the iOS 27 Public Beta and we have more new features and changes to discuss, along with an update on the performance, battery life, and when to expect iOS 27 Beta 5. In addition to the iOS 27 talk, we also discuss the Apple Smart Glasses, iPhone 18 Pro prices, the new Apple Upgrade program, and more. Enjoy!

Apple Upgrade program: https://www.apple.com/shop/apple-upgrade

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2:07 can I just say because it really annoys me. You don’t have to long press on the headphone slider on control center to get to those toggles. Just press it. Everyone does it.

— @Thomas-kp8mo

MacRumors interview: https://www.macrumors.com/2026/07/27/ed-zitron-apple-watch-it-burn-ai-bubble-bursts/

*Social Media:*

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I live in the UK, when buying upgrades for apps I do price compare. If it’s cheaper to do it via a website, then I will choose that if it’s the same amount of money doing it directly via the App Store then I will just do the App Store for share convenience. However, companies like Spotify, you are forced to use the website… also with iOS 27, I own a iPhone 15 pro Max and an iPhone 12…. I’m not too sure if I will rush out to upgrade on day one… I may white for iOS 27.5 or 27.6 to be released then upgrade… I already know I won’t be getting the new siri ai, so not sure if it’s worth doing it on day one.

— @leehookerstein

Threads: https://www.threads.net/@brandonbutch

Twitter: https://twitter.com/brandonbutch

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Is this going to be just with Apple ?
Not through AT&T or Verizon ??

— @76mbp

Instagram: https://instagram.com/brandonbutch

TikTok: https://tiktok.com/@brandon.butch

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There's no reason for THAT amount of price increase for the phones. Apple buys sooooooooo much memory.... oh yeah... shareholders demand more and more....

— @elheferme

Facebook: https://www.facebook.com/brandonbutchyt

Apple Music: https://apple.co/2VF3KZj

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A.I. is a total economic and physical disaster.
It’s costing almost everyone $$$$$$$, the memory chip hogging, and water and energy the router centers

— @rikspector

*Chapters:*

0:00 On the menu

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Brandon,
You better not damage or lose your phone
because Klarma will come after you for damages
Unless you have the apple plus insurance

— @rikspector

0:22 Calm week!

0:44 More changes in iOS 27 Beta

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Great video

— @MasterLloydMontgomeryGarmadon

3:12 What’s going on? This is awful

4:05 More later

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For the upgrade program, I would be far more upset if leasing was the ONLY option. It’s not. You can still trade in and buy a new phone that you own. This just gives you additional flexibility if you upgrade frequently.

— @courtlandfuller7498

4:14 Apple’s new Upgrade program

6:03 Why is this so controversial?

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Watch os 27 is so shitty

— @dominicanheat2790

8:00 Breakdown of costs

8:25 Apple Home Hub incoming

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UK user here. I prefer to use App Store for payment, but at the same time I resent Apple charging developers 30%. Apple just needs to reduce that down to something more reasonable.

— @OoovAvooO

9:51 iPhone 18 Pro to cost WAY more!?

10:32 He shifted his opinion

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I’ve pretty much given up hope for the 18PM this year. No way I’m paying that much more. I’ll hold onto my 13PM for one more year and hope for better then. If not, I’ll make that decision then. $1500 for a base model PM phone is beyond ludicrous!

— @wind-inmy-face7949

11:17 Apple vs UK

12:51 Why Apple will win with AI

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Apple has some nerve with their pricing. I understand a little bit about why people are praising iOS 27 but come on. Just try moving icons and widgets around or creating folders. It’s horrendous. And this has been going on for years with iOS. Yet people still praise Apple. Ugh. So for me to consider buying any more products then Apple your shit needs to be pretty close to damn near perfect. Which it hasn’t been for so many years.

— @roosty04

15:30 Apple Glasses will be huge for this reason

17:31 iOS 27 Beta performance & battery life

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How do you read even a single notif with that transparency 2:38

— @Overblazeinnitmate

18:24 iOS 27 Beta 5 release date

19:35 Crazy AirTag story

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They are introducing this in the UK, but charging 15% interest! Terms are also different.

— @mukeman999

21:18 Explanation & Closing Thoughts

Sources: MacRumors, Bloomberg, WSJ, Financial Times

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Where it’s an option, I always pay outside of Apple and log into the app. Across all apps and subs, it adds up real fast.

— @stewm1988

šŸ“· Gear used to make this video: https://amzn.to/4nhnLmf

šŸ“± Best tech deals (updated daily): http://amzn.to/2qcK0QT

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8:27 the hourglass behind you on the shelf. It starts again. I don’t know how many of you realize it but to it sticks out proper. šŸ˜‚So do you everytime have to turn it over?

— @KarlBehramfram

Disclosure: This video might contain affiliate links, which help fund the channel if you make a purchase.

Have a fantastic day & I'll see you soon!

“

15:33 We don’t need other AIs. We have way too many already and Apple could just do a partnership with whichever they consider to be the best one and pay for them to have ā€œexclusive for Appleā€ (security reasons). This is making the world a bad place to live… it’s polluting water, everyone considers themselves designers and no one thinks studying pays off. Enough with AI PLEEEEEEASE!

— @kahdemagalhaes8528

More User Perspectives

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The new Apple leasing program will allow Apple to more easily continue raising the price of their products every year. For me, paying Apple a never ending monthly payment is not an appealing thought. While there are some good use cases for leasing, it generally allows people to have (not own) something that they cannot afford to buy. Apple should focus on making their products more affordable. Apple’s profit margin on their products is very high.

@richardbrown3069
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Like paying in the App Store. Can keep up with my subscriptions and cancellations in one spot. Makes it easier. Of course don’t like paying more.

@dbeskan
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Nice option. Don’t like it, don’t do it, the lease.

@dbeskan
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It’s a no brainier. If you love it do it. If you don’t, don’t!

@E.Carrillo
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12:14 i always pay things outside the app, genshin ingame purchases i always pay on my pc instead of the in app purchase and i’m also from the netherlands

@MichplayNL
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The weekly BS

@adilsonobelard
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I updates to ios 27 and granted it is beta but it is laggy. Also keyboard lag. And thr drop down menu me dislike its way to slow and laggy

@SuperFly-u6f
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Or hear me out… trade in through your carrier and pay next to nothing for a new iphone

@TheHandyMillennial
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More convenient to pay a higher price in App Store?! … man, you got too much money

@vnratc6926
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Apple wants to fleece people now too. This is sad.

@Draw_From_The_Well-JM
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Apple upgrade program: no one talks about this - what if you drop it and there is damage?

@deeepraveen
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Can’t wait for the apple glasses. As far as the upgrade program goes, not for me. I’d rather buy my phone outright then trade it in and use whatever I get for it to buy the new one whenever I’m ready.

@jesusgalvez6127
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2:22 how to get magicmobile pass? (disney)?

@abysryy
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Apple upgrade program is literally the best thing Apple offered in a while. I don't know what people who oppose it are thinking..

@ed.659
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Does anyone know if we will get back the ā€œshow asā€ feature in calendar when adding events? I use that all the time! It looks like Apple removed it, even though they literally JUST added it to the iPhone version of calendar! 😩😩😩

@wrightstudiosllc
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For monthly subscriptions, i prefer to pay through apple, even if it costs more, because when I want to cancel, it is straight forward. Take amazon prime for instance, it is difficult to cancel via amazon but super easy from apple eco system.

@kevinolive
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I turned auto updates off on my watch. So far i don’t even like the look of the changes to it. I’m going to wait to see if you remove that new screen & keep the normal app grid. And i like the app switcher.

@danielchrysalis6554
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How about everyone keep their old device and not purchase anything from Apple for a year! Let’s see how that goes for them

@TheRealGhost2893
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Awesome video

@lorenzorodriguez6095
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I think Apple upgrade sounds like a great idea for the right person. I wish it was offered in Australia.

@murraysampson2501
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Maybe that's why Apple didn't run it on the older Ultra watches.

@Shhheye1
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3:11 I could not stand watchOS 27 and in the end, I sent my watch to Apple's team so they could re-instate watchOS 26. It was absolutely horrendous.

@williamraleighmusic
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You're not spending half the amount every year with the upgrade program, you did'nt factor in the money you would make by selling the phone if you buy outright.

@sj4267
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Apple needs to make open ear buds..

@computerguy9111
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This year was my first year in the iPhone Upgrade Program. Ironically, it's ending now, but it's technically shifting to the Apple Upgrade Program anyway. I'm perfectly fine with it and will most likely continue with it.

@Jakestar
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Lease to own was the one payment scheme I was warned against more than anything growing up. Hard pass. I dislike using things I don’t own, even my iPhone I paid full price for to outright own it without ever entering a payment plan.

@ebsolas
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has anyone thats on the 27 public beta been experiencing apple music’s cross fade and auto mix feature not working??

@usri07
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I’m not sure you can comprehend Brandon that not everyone is rolling in money. Not even for convenience. Some of us have to make considered and difficult decisions where ridiculously priced technology is concerned.

@cjnetau
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This is Andy, but I changed my channel name to Tech Talk.

@NewTechChannel-k4f
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Hi Brandon!!

@NewTechChannel-k4f
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I found out if you select 12 months they base the payment on 50% of the total value including price, tax and recycling fee. For 24 months it is 70%.

@Vic867