No Streams On Spotify Conversion Ads?

Dude... you are a naturally-effective trainer and presenter. I'm only 1:30 into this, and I really appreciate how you summarize at the beginning so we what the issues you'll be addressing. All your videos are well-done in this regard. As a former corporate computer systems trainer, I value what you bring to the table with your knowledge and presentation skills. Thanks so much. I've definitely viewed more of your videos than of any other presenter on YouTube.
--Jer of the band @mitchtheneedle

Thanks for sharing all your content @AndrewSouthworth. I'm currently having this issue - decent conversion to Toneden landing page, decent CTR (60%) to Spotify link, almost no streams. As far as I can see, free Spotify users (on mobile) are always going to be a very big part of your conversion pool, but they can never directly follow a link to a song because Spotify just serves them some other artist's song. On that basis, it seems to be a miracle that you can get the conversion/stream ratio that you do (100 conversions = 150 streams and 25 saves etc).
Logically, the FB ads approach should only work if you were able to target Spotify premium users in isolation, which you can't. My head is spinning and I feel like I am just paying Facebook to send people to other artists' music 😭. Am I missing something?

Hi ! l've almost spent the 500USD budget but got just 1000 streams. l took out from the campaign the most expensive locations but l didn't hit the needed metrics. Is it still possible to make it with FB Ads?

Thanks - I had every issue you stated here - I have updated & hopefully that fixes it now. I appreciate this video. Just subbed

Hey man thanks for the video but your screen is too blurry for me to see the toneden code to add on - can someone paste it here?

Damn, wish I’d seen this sooner. Blew 800 bucks on 99.9% useless Brazilian and Mexican clicks. Just sharing so maybe someone else who did the same doesn’t feel alone. This sucks AHHHHHH

What is a tier😿also, sorry for all the questions, but how do I make a tier? Do I have to use ToneDen? I don't even know what that is omg I'm so exhausted I just released my first single and I'm drowning in work and I'm literally getting 3 streams when I put in all the wealthy countries and everything. I am planning to redo my ad, but just really confused hearing people talk about pixels, and now ToneDen. I will go look this stuff up but I'm just dead tired and this is the last leg of work for this single and I'm just ded. Any help would seriously be appreciated!

Hi Andrew! i've set a campaign only for Italy. i've see a lot of " number of clicks" and cost is 0,01 cent per each, but no streams on Spoti. Only difference the Link that 've used into ad directly link to my spotify. I don't get if this is wrong why 😅

Thanks man! Question here 🙋🏻‍♂️ what if there’s only 1 adset that needs to be fixed? Do you really have to duplicate the campaign and turn off the old one? That would cause to send all the performing ad set back to learning phase and they may not be working as good as in the old version of the campaign..

However I remember this one time I had edit an existing campaign (2 or 3 adsets out of 6 or 7 adsets) and the whole campaign went back to learning phase….

What would you recommend please?

Hey Andrew, love the content. I’ve started running ads recently and to my surprise, zero plays from my ad. I’m running my custom domain thru Toneden, I did have the “?” issue in which I changed the link. I also adjusted the placements as you suggested. Before my ads I had an average of 12-22 listeners a day and I’ve ran $100 worth of ads over 4 days ($50 before correcting and duplicating the ad and $50 after) with a total of 221 landing page views and still my listeners and streams don’t increase. Any suggestions?

What is Tone Done?

Andrew, you're a winner. Finally got my adds working good after trying and trying for four years, and this video finally made it work! :) Thanks a lot!

Hey Andrew, thanks for this video - new sub here. I am having an issue with my FB ad spotify campaign, I am getting many 'link clicks' but this isn't converting into plays... do/did you ever find this to be an issue? Is link clicks what you mean by 'conversions'?
I've just set up a new campaign and trying a carousel type. However, it wouldn't let me use my spotify link, so I had to use my linktree... which isn't ideal but hey... wish me luck haha!

Cheers for the informative video. Going to be utilizing these videos!

The ?SL link doesn't show up when I go to my Spotify link

Say I was just running ages 18-50 and wanted to change it to 18-35, would you recommend copying the ad set and then making the changes or should I edit that same ad set? Same goes with getting rid of some countries?

I literally have a €1.51 cost per conversion. It's the first campaign I set up and I pretty much followed your tips. For some reason, I had 841 clicks but only 24 conversions. How is this possible? And out of those conversions, barely no one streamed my song. What could be the problem here? I'm using distrokid

OK so here's a good one for you. Toneden (landing page and video content) is saying I have about 400 clicks in Mexico, Brazil, and Argentina combined. Spotify says I have 6 streams from those areas. My facebook (which has the ad link on it) has over 30 likes from people who seem to be from those areas - so I know they have heard the whole song and like it. So what is going on here? I'm a Rock artist and those areas like the genre so I don't want to cut them out, yet the US has no money spent on it from the campaign. Brand new at this and not sure what the next move is.

Bro I have like 160 conversions today but 0% of those conversions are on Spotify. My song is on like 40 streams but it’s just been me and my friends

Hey Andrew,

I`m encountering a problem. Asking here, but also posted in your forums too for their input.
Everything I`ve done was done in the same way shown in this video. Yet, my conversions are still not translating into streams. Lots of money is getting wasted trying to figure this out.



Ad campaign Details



Campaign Style: Conversions w/ $25 daily budget



Landing Page: Hypeddit Smart Link



Targetting: Spotify - narrowed further to Artists & Genre. Ages 18-34. All genders



Placements: Stories only (Facebook, Instagram, Messenger)



Countries: Adset A targets tier 1 countries and Adset B targets tier 2 countries while also having a $5 spend limit



Ad Quality: Above average rating. I am getting conversions







Any ideas on what`s going on and causing my issue?

my difficulty for me at the moment for my genre it that it has most listeners in Malaysia, Indonesia and Singapore but the ads does not convert well because i think most of the users are using the free version of Spotify. When they try to convert, the spotify will play a different song since they are on free version. when i tried to add youtube link of the music in the landing page, you can see it is working.

So at the moment, i pitched my songs to the local malaysia, singapore, indonesian owner of the playlist with huge audience and manage to get now popularity index at high as 27 now, but during first week it was about 18 and 19
so no discover weekly exposure. it only happened the following week when the popularity score reached about 22/24. but the release rasar bump is very small, i think because the save rate is very low since it is mostly discovered and listened in these curated populat playlist.

what’s your take on this andrew

May someone tell me whats the difference between Listeners and Streams?

Thanks Andrew, your videos are pure gold!

Thank you!

man I'm from Italy and my facebook ad business manager looks different.
Does anyone know why?

cant another reason be because you have other options so they don't all click to go to spotify?

Hi Andrew, question for you - when I look at my Ad Set breakdown by country, I see that all of my clicks are coming from an "unknown" location. Should I be concerned about this? Is this a sign of bots/fake clicks at play? I'm only targeting Tier 1 and 2 Spotify countries (the same list you used in this video), but none of the clicks are coming from the countries I selected. Have you encountered this before?

Thanks Andrew! I've run a successful campaign using your advise before, but have had issues getting anything off ground after my business was restricted on FB for unknown reasons. I've been running ads on my personal ad account with poor results over Christmas and suspected I'd been blacklisted or throttled somehow (the FB lady did say that something like this could happened) or that not using a business account gave me poor results.

But then, going over everything in this video and making a new campaign, new ad groups, and A/B testing two ads with different visuals, using different parts of the song, I'm suddenly getting conversions at ~£0.08! Conversion rate all the way up at 50-60%! 80-90% of conversions seem to become listeners on Spotify! Save rate is 70%! Hoooraaay! Only thing is, the play rate is low, ~1.5, but listeners seem to listen to 1-2 of my other songs in addition, so in general I think it's good. Could play rate be influenced genre? I make art/prog rock, not exactly the kind of thing you put on repeat...

My conversion rate on my ads i’ve been running has been so high? what could the problem possibly be?

Say we have set up our campaign as you’ve shown (conversion campaign that triggers when audience members click on link within landing page), what is the difference between the Facebook metric of “conversion” and “link clicks”. When reading the Facebook definition, it says link clicks are “the number of clicks on links within the ad that led to advertiser-specified destinations, on or off Facebook. My campaign has a huge amount of “link clicks” but pales in comparison on its conversions. Thanks in advance

Thanks Andrew! Lifesaver as always.. here I was scratching my head and talking to facebook business support (who were also scratching their heads!). I feel like I should talk to you first next launch campaign as the game keeps changing and it's a struggle to stay across everything - particularly when a simple ?si= string of code screws up a whole campaign!!