We've Spent $2 Million On Music Marketing... Here's What Works

If anyone here, knows how to do a Sales Campaign, and still do manual placements please let me know

How broad should targeting be now? Should it just be "Spotify" under detailed targeting?

Thanks so much for all the help Andrew. I’ve had almost all my campaigns have a cpc of .20-.30

I’d be outta here if I had real budget haha

The thing about putting "part of the song" in the ad, is that Meta has a broad license allowing them to use your content for their own purposes (including crating "derivative works" so, I' highly reluctant to put "part of my song" in Meta's ads.

the thing that $2 million in ad spend probably makes clearest is that you are not buying growth - you are buying signal. if the song resonates, the algo takes over and your cost per stream drops naturally. if it does not, you are just renting attention that evaporates the moment the budget stops. the distinction most people miss is the gap between a song good enough to click and a song good enough to save. CTR optimizes with better creative; save rate only improves by going back to the studio. most artists conflate those two problems and throw money at the first one when the actual bottleneck is the second.

Got everything setup and have a great ad running @ 15 cents per conversion..... and now I cannot view ads manager.... 😂🤦‍♂️🤦‍♂️ its a blank page.

I have a question though. If you got all those views and spent that money to get the ads going, was the money coming in bigger than the money going out?

Our career has grown because of you, THANK YOU SO MUCH, for all your content. ❤

I became famous without ads. Paying for promotion sometimes feels like paying for love when you're young

Hi Andrew! any chance of you talking about the distributor that you use? I'm using oneRPM and I feel they're paying me a low amount per stream, so I'm thinking about migrating but I'd like to hear about your opinion

Of the musicians I know, only 5% (and likely even fewer) would be willing to delve into these charts. 🤣🤣
Thank you for sharing this information!👍

does anybody here actually make consistent money from their music?
Cause I'm starting to genuinely wonder whether or not this shit is worth it or gonna work

Hi, if the budget is too low for the ad set, could that be why the cost per result is high? When you don't get a good result, do you create a new campaign or make changes within the existing one?

Question to artists and music marketers here: what kind of ROAS have you seen with paid ads from streaming revenue?

I think you meant 'further exacerbated' 🙂

I don’t really understand spending ten thousand dollars to advertise when most artists don’t really even make $10,000 on their music.

When you say ‘pick a winner’ it would be great to have a video just on that, let’s assume the ad is working, what metrics in Spotify are the signs you look for, plays per listens? Algo plays being a certain % of your streams? Next video for you?

That background music is really annoying, I mean VERY annoying, I love your content but I was almost muting and going over to captions to avoid it, a failed experiment if you ask me, but always enjoy what you have to say 👍

Great video!

Who the hell has the money for this?

Hi Andrew, I’m not sure if you’ll see this or not. I’ve watched most of your videos over the last 2 years and have been a part of your Spotify course. I’ve been writing electronic music for 15 years now and released a song 9 days ago. It’s the first song I’ve released in 2 years and the first I have ever run ads to.

I spent a lot of time trying to match the right part of the song with the video creative etc.

I’m running my ads to only Tier 1 countries and am getting between 0.05c to 0.08c per click. It’s mind blowing! My streams are now nearly 50% coming from the Spotify algorithm and the largest traffic source is from USA.

I just wanted to say we all appreciate your advice so much! 🧙‍♂️🙇🏻‍♂️

Next time please show data only on the right side of the screen, so it wont disturb my view to the eurorack... 😑

I dig this cat Andrew. He thinks like an engineer that is an artist. Bravo

Why is there comedy music in this?

Thank you very much for this new video, Andrew! I am observing that on some days I get a lower CPR on the Meta side, but also a lower CTR on SubmitHub for the same date or vice versa. How is this to be explained?

Loved the content bro thanks! but I have a question, I can't promo my song cause it says that is copyright material, how can I make my ads even with that? I used an allowlist on my distro and the send me its now my meta perfile on the allowlist but I can't still run ads.. any way to solve this? Thanks from mexico

Andy you are rich.

I've got a track that is my best performing song. But the algorythm hasn't pushed it yet.

You have 87.5k followers on this platform alone. I assume a bulk of them run music ads. There are 500k songs uploaded to spotify every day, only going to get more in volume with AI generated songs. My question is, at what point are we at critical mass and saturation to the extent that too many people are running ads, and the only people it really benefits are Meta who are selling them.

that intro is sick af bro 🤣

Hi, Andrew! Thanks for another great video!

Quick question about testing creatives in Meta ads:

If I want to test a new video for the same track, is it better to
- duplicate the ad inside the existing ad set and replace the video
or
- create a new ad set for that video?

And in what situations would you start a completely new campaign instead?

Hey Andrew,

Weird video idea, but since I'm running Meta ads I get a disgusting amount of phishing emails and spam calls. Maybe you could do a video on how you can best protect your account.

Man, this META is getting super rich on this shit. haha

Love the new intro.💪🏾🤣 🔥🔥

Liked the intro! Also the BG music was a nice touch

Thank you so so much for this!

This made me wonder how different types of visuals actually convert. I mean there are tons of ways to create 15–30 second “micro music video” moments, but I’m curious which styles consistently perform best in terms of engagement and getting people to actually check out the song. Are there like, certain formats that often convert better than others, like simple performance clips on the mic, lyric-style visuals, live instrument accompaniment while the artist performs, or something else? After the song and execution of it is great ofc. I guess it could also come down to genre too for example, an on the mic performance from a rapper might convert better than say, a lyric video, which may work better for a pop or rnb or rock artist or band, depending on the song. I mean, obviously try both cause you don't know, but still.