Why Lego Is So Expensive | So Expensive | Business Insider
Video Overview & Insights
Lego is the world's largest toy company but it's gained a reputation for being an expensive hobby. Since 2007, Lego has released dozens of sets that cost over $300. The most expensive Star Wars sets cost $850. And prices for vintage Lego sets can reach over $1,000. These high prices have caught the attention of thieves, who in some cases have stolen about $300,000 worth of Lego. So, how did we get here? How did Lego go from a children's toy to a collector's item? And why is it so expensive?
Read "A man spent $61,000 turning part of his backyard into a personal pub": https://bit.ly/45MGlLC
00:00 - Intro
01:12 - Lego's Rise
Because peanuts buy it
02:39 - The Lego System
05:39 - Lego's Fall
Got no issue with the cost of Lego, just make the kits count.
Recall the Starwars land speeder, do the work and make the kit work inside out...know what we mean!
07:39 - Adult Fans Of Lego
13:07 - Conventions
Another rule, and this one is most important: Each new kit must have new blocks (shapes) that are not found in previous sets. This forces the purchase of new kits in order to build what is on the box cover.
14:32 - Lego Resale Market
17:34 - Lego's Rise (Again)
Lego is the subject i usually brought up when it comes to American capitalism & their inferior products, they can't compete in model kits market like in Asia because their tech is inferior so they gotta make blocks.
19:37 - Products For Kids And Adults
22:54 - Why Lego Is So Expensive
If you don't open a set to build with the instructions or use the pieces for other projects, and you keep all the boxes sealed in a secret little room, then you're a reseller. Just be honest about it.
25:51 - Will Lego's Success Last?
28:04 - Credits
So glad people got into 3d printing, got myself a couple sets that were 3d printed by a 3rd party and you can't even tell the difference. Went from spending $1,500 on a UCS set to spending $120 on a nearly identical copy, so worth it.
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#lego #toys #businessinsider #soexpensive
People need to grow up.
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Okay but with drawings, you can print and sell and have them hung on people's walls. With Lego bricks, what can people do?
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I don't care. Busy life.
https://www.youtube.com/watch?v=b5k2ewUwInc&t=0s
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cuz lego is goated
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Very simple answer. Some adults think they are still children and drove the price up lol
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Some of the people are strike up sick. Like I really want to open and enjoy the set but I won't because it will you lower the overall value. Girl you might not even be here tomorrow to sell that stuff!
Why Lego Is So Expensive | So Expensive | Business Insider
Why is lego so expensive? Because people are willing to pay the price they demand.
More User Perspectives
Not sure what is worse, lego adults or disney adults..
@D_0085The whole video is just marketing for lego wth
@SamsuronHow was bionicle not mentioned
@mrartsieStar Wars AT-AT! 😂
@GlockoPopsNo, your collection is worth ZERO dollars, they're just sorted into bins... in fact, it's worth less than nothing, cos you'd have to pay somebody to dispose of it after you died.
Jesus wept.
What you spent on it was probably thousands, but that don't mean that's what it's worth. The intrinsic value of Lego bricks is ZERO.
bricks and minifigs are scammers
@5vifSo Lego used to be for kids, but eternal-childhood adults didn't want to stop being those kids. I get the engineering value, but this is just them collecting little minifig accesories and cute little accessories. I have an old box of lego and that's it. I am genuinely concerned that as a father I won't be able to afford some lego for my kid some day because it's all being purchased by 40 year olds with maturity issues
@andresm.8838Lego is so ass mega construx was so much better
@Alonso-c9p😂😂😂😂 How some dumb people like to play this? 😂😂😂😂 Public Giving money for this waste company.
@VisitBeforeHumanPolluteLEGO was overpriced in the 70’s when I was a child and still are today at 50 years old. I refuse to spend a penny on anything LEGO.
@banesboxBricks and minifigs watching the intro
@EthanStrickEVERYTHING WAS AWESOME😢
@DanielUy-h4f15:02 so, in short....scalpers as always...ruined it for everyone!
@MetalminnionAt this point it should be allowed to steal since a kids toy is that expensive🤷♂️
@acrønix10711Even back in the day around 2011 my parents used to say Lego was expensive & would not buy for me? I see now that they expensive but were they really that expensive back then
@acrønix10711a set my grandma bought me for christmass when i was like 10 which orginally costed 14 dollars is now 1084 dollars, lego being so expenssive is the result of scalpers, artificial scarcity and such
@erykandotypical capitalism. Turning everything into something money shit.
@irfanrahmansakib198915:11 , she is everything wrong with the lego community nowadays
@H00P411I mean I need to pay my flight school somehow 👀 (just joking lollll)
@lilfizzypoplollipopzvonecek141:48 Definitely those were the only two things to happen during those years right…
@damascus1590the at at xD
@jimmypaul-i4oBricks by bricks
@kuku73that thief at the beginning is just as bad as Bricks & Minifigs
@meph1570Idk but i love LEGO but not to stole IT -_- , and i cant get the most exclusive ofc.. only BECUSE of place to set mine sets :/
@GAMESboy8991Legos really should be cheaper. I hear retailers really get them at a steal.
@eCouchPotatoe7:50 These are the type of nerds everyone hates at college. Like, who tf does not want to go to the bar and buy toys, right? Literally hate this man after this statement.
@speedjunkie7758If you think that stealing $1500 worth of LEGO is crazy wait till you hear how much BAM stole
@johnssmith4005(20:43) star wars atat hahahaha
@Unstablefan-16& here I was the robots union were demanding better wages & working conditions..
@Zimmy_1981Now lego is going in the exact opposite direction, focusing on adults and making the most expensive sets ever. They all look beatifull but they also exceed my budget. It would be great if they could find a nice balance of making some quality cheaper sets.
@the_MadriksImagine paying that much for a pieces of plastic that cost 10 dollars to make
@xondeez757Lego isn't for kids anymore smh.
@HebiTanPaying that much for plastic is crazy to me but people fight over paper aka pokemon cards lol
@RedRum.Overprice toys!
@eleminot2011There’s another one in this year about $200,000
@5.45xtapia